Borgata Hotel & Casino


Borgata Hotel Casino & Spa in Atlantic City offers an unparalleled travel experience on the East Coast. The 2,000 room stylish casino-hotel, located at Renaissance Pointe, presents a destination designed to rival those once found only in cities such as New York City and Las Vegas.


  • Borgata did not have an easy way of capturing their non gaming customer from social media
  • Their customer engagement on social was only limited to likes comments and shares
  • Borgata needed the ability to reach more like minded customers through social media


SSNAPP provided Borgata with the ability to run social media engaging programs for their nightclub and festival park.

These programs were designed to create engagement through a shareable RSVP module and by adding gamification that created an engaging experience for their customers


Acquired Customers

Customers accumulated over 12 month period for one revenue center alone:


Audience reached on social

Total audience reach and impressions accumulated from the acquired customers:

Over 10 Million

Average invitation response rate

Average response rate that Borgata saw when using SSNAPP: