SSNAPP Press

At the start of the pandemic, businesses around the globe found themselves exposed to an unexpected boost in digitalization. Those who promised to keep the wheels turning were given carte blanche to do whatever it took to keep a company running. But as many now...

There’s no denying that 2021 was the year that cryptocurrency went mainstream. Even with a couple of bad busts to counter the booms, Bitcoin gained acceptance as a financial asset rather than some far-out, libertarian fantasy money project. Cryptocurrency came into its own, showing governments,...

Digital transformation is as much about people as technology. As you focus your digital initiatives in the coming year, consider how these pivotal groups of people can support your progress. Is digital transformation dead? Overhyped? Still just a buzzword? Not by a long shot. Forrester says organizations will continue with their...

It’s a well-known fact that retaining an existing customer is way cheaper than attracting a new one. In today’s ever-competitive landscape, loyalty programs can prove a useful strategy: 62% of customers participating in paid loyalty programs are more likely to spend more on a brand. But...

Every technology leader knows that transformation is difficult, and digital transformation is especially so. While nearly all IT leaders (93 percent) recently surveyed by Hanover Research said that their enterprises are undergoing some kind of digital transformation, almost half of them (42 percent) indicated that they are struggling to...