Blog and News

E-commerce giant Amazon has reportedly forked out more than $1.2 billion to buy the self-driving startup Zoox. On Friday, both companies announced they had signed a “definitive merger agreement” under which Amazon will acquire Zoox.  The deal will give Amazon control of the California-based company that has been......

During the Covid-19 response, the amount of fiscal and monetary response has been extraordinary. As unemployment approaches highs not seen since the Great Depression, governments have rushed to bridge the gap. As per NBC News, the IRS has sent out over 159 million stimulus checks, representing......

Google is cleared to build $600 million data center in Henderson     Google on Thursday received a green light to develop a $600 million data center in Henderson, according to the Nevada Governor’s Office of Economic Development. The 64-acre location is on two parcels......

Harvard Business Review Full article here By Rob Markey The true purpose of a business, Peter Drucker said, is to create and keep customers. Most managers understand this, but few behave as if they do. Under relentless earnings pressure, they often feel cornered, obliged to......

What is the future of banking technology in 2020 Bobsguide   Just like the previous year, Auriga kick-starts the new year with a list of 2020 trends, which we anticipate will define the banking sector in the upcoming 12 months. 1. Bank branches remain a necessity Bank branches......

Digital Stadiums: Winning the game with technology By John Kim   Livestreaming has become the mainstream strategy for sports media, and because organizations have taken that leap, a new world of opportunities now exists. With the advance of software solutions for online and mobile consumption,......

Cities Must Brace for Automation In February, FedEx unveiled its SameDay Bot, a robot capable of replacing a pizza delivery driver by bringing food right to your door. That same month, PepsiCo announced a major restructuring that will lead to employee layoffs as the company......

What is Blockchain?     Blockchain can do for business what the internet did for communication Every second of every day, businesses exchange value with suppliers, partners, customers and others. By value, we mean goods, services, money, data and more. Each exchange of value is......

Micro-Influencer Marketing: What’s All The Buzz About?     If we strip influencer marketing down to its most basic form, we could say it’s to drive a brand’s message to its target audience in a more authentic way. But there is one key factor that......

Sephora Boosts Perks For High-End Loyalty Shoppers     Sephora is enhancing its Beauty Insider loyalty program with additional gift offerings and perks for higher-tier members. The new benefits build on a previous expansion that was announced in August 2018. The Beauty Insider program has......

Google is cleared to build $600 million data center in Henderson     Google on Thursday received a green light to develop a $600 million data center in Henderson, according to the Nevada Governor’s Office of Economic Development. The 64-acre location is on two parcels......

Blockchain in Africa: the next frontier An interview with John Kamara on how Africa has embraced Blockchain technology   What kind of solutions can blockchain technology offer the continent? Is Africa on the road to becoming a blockchain hub? Africa is rising and technology is......

Brands Embrace the Future     All brands are adjusting to the rapid pace of digital relevance to their operations, products and growth.  Many brands have found competitors have invested in more diverse strategies and content marketing and now outrank their companies. There are many motivators......

The Ultimate Content Marketing Guide: 20 Actionable Tips From The Experts     Digital technology has transformed how people communicate, and it has impacted every aspect of the relationship between consumers and the businesses they patronize. Traditional advertising campaigns that rely on a few attractive......

Integrating Technology With Social Media Channels By Anthony “Bert” Bertino   “Reaching capacity of your facility is always the goal of your organization… Having the appropriate information as to what your customers want and how they wish to have their experiences delivered is a huge......

The SSNAPP secure digital social marketing, couponing, and redemption platform closes the marketing-sales-analytics loop with direct POS/PMS integration at Prairie Band Casino & Resort   LAS VEGAS, NV— Social Media Gateways, Inc. announces the immediate availability of its SSNAPP POS interface for all Agilysys customers......

The Casino Journal community has spoken and the Platinum, Gold and Silver winners of the first-ever GameChangers Marketing Awards have been determined GOLD AWARD: SSNAPP CASINO Provider: Social Media Gateways Operator: Prairie Band Casino & Resort, Mayetta, Kan. SSNAPP is the first platform that provides social intelligence,......