Every year the booming global hospitality and gaming markets showcase some of the most advanced guest experience programs and highly innovative engaging experiences. The 2018 annual Romero Awards were presented this year at the 15th edition of the Casino Marketing & Technology Conference at the Caesar’s Palace, Las Vegas, NV. Prairie Band Casino & Resort won the Gold Award in the Online Marketing Small-Midsized Casino category for their Highway Men live concert social campaign.

The conference experience offered operators a chance to take stock of the full range of marketing solutions that are available to them with educational programs and 42 marketing-focused exhibitors. With over 120 entries submitted and judged by the panel of casino marketing experts, Prairie Band Casino & Resort won for their exceptional leading ability to engage their guests in a more effective way. Because of the SSNAPP and Prairie Band Casino’s point-of-sale integration the casino was directly able to measure ROI of each individual that participates in the campaigns. These benefits also allow the property to accurately reward their loyal guests and further leverage marketing allocation to the guests that are truly endorsing and building the Prairie Band Casino & Resort brand.

SSNAPP, already very powerful in delivering proven results 5x industry standards, is consistent year after year in performance for both large and smaller brands in diverse industries. The platform is expected to release additional interfaces and capabilities including blockchain technologies to enable properties to stay current with the fast paced needs of the markets.