03 Jan SSNAPP Social Marketing Integrates Secure Digital Coupons with Agilysys Point-of-Sale
The SSNAPP secure digital social marketing, couponing, and redemption platform closes the marketing-sales-analytics loop with direct POS/PMS integration at Prairie Band Casino & Resort
LAS VEGAS, NV— Social Media Gateways, Inc. announces the immediate availability of its SSNAPP POS interface for all Agilysys customers using the InfoGenesis POS system. The SSNAPP/Agilysys POS interface allows customers to redeem their SSNAPP secure encrypted digital coupons directly on the POS, enabling the business to directly measure the ROI of each individual SSNAPP promotion and offer.
Prairie Band Casino & Resort has been leveraging SSNAPP technology for several years as a key part of their social media loyalty and marketing strategies. They were looking for better solutions to improve their customer acquisitions and conversions from their social media and online communities, as well as their traditional mailer program. The brand had limited information available about who the guests really were beyond the traditional casino loyalty programs and had no centralized way to provide continual engaging content and activities that could be easily managed across all of their social media channels. The property optimizes their operations by using industry leading technologies, including the InfoGenesis Point of Sale (POS) system by Agilysys. Last year, Prairie Band Casino & Resort upgraded their SSNAPP system and installed SSNAPP’s Agilysys POS interface to complete the loop from digital ads and social media promotions to their customers and back to their POS. The SSNAPP analytics engine combines the data collected via the SSNAPP digital marketing offers and coupons with the customer redemption data collected at each POS. Sophisticated reporting and graphic analysis enable a panoramic overview of the entire marketing and sales cycle to boost better business decisions and measure both the resulting direct and indirect revenues.
Prairie Band Casino & Resort brings the ultimate gaming experience with endless possibilities. Guests can feel the rush of winning on the spacious gaming floor featuring over 1,200 slots and a variety of table games. The property features 297 luxurious guest rooms, entertainment options, shopping, dining, and the #1 golf course you can play in Kansas, Firekeeper Golf Course!
Maria Rodriguez, Social Media Marketing Coordinator at Prairie Band Casino & Resort said, “SSNAPP is easy to use, yet very powerful, allowing us to engage in real time with our guests on social media. As our online community continues to grow, SSNAPP works as an incentive to those following our brand. People look forward to our contests. SSNAPP empowers them to spread our message.” The property has accumulated millions of impressions driven by guests across their social networks.
Award winning results: SSNAPP won the Gold Casino Journal 2017 GameChangers Marketing Award. This award recognizes the value of SSNAPP in the on-going success of Prairie Band’s digital marketing efforts, including recent direct mail programs. By utilizing SSNAPP, the mailer programs achieved 10% conversions, 5x the industry standard, converting guests to digital and social media plus an additional 30% conversion rate of customers beyond the brand’s direct reach via their social media audience. As an added bonus, the level of effort required in creating engaging campaigns has been cut in half.
“Brands within the hospitality sector are expanding their customer acquisition capabilities and making better business decisions driven from relevant customer and social audience data by closing the loop from their outbound advertising and marketing efforts directly back to the revenue results on their POS systems. Connecting digital marketing and social media to actual item sales by individual business units enables brands to have a panoramic view of their customers, create engaging experiences, and drive new and repeat business,” says Moses Kusasira, CEO of SMG, the developers of SSNAPP.
SSNAPP pioneered the use of intelligent, gamified, shareable, trackable, secure encrypted digital offers six years ago. Last year, SSNAPP introduced innovative technology that integrates the secure digital offers with the InfoGenesis POS/PMS system to drive new and repeat traffic to properties. The unique SSNAPP POS integration is the first of its kind, allowing properties to capture more accurate non-gaming customer information from social media and connect to their loyalty programs while converting non-gamers into gaming customers.
Agilysys, Inc. is a leading global provider of next-generation hospitality software solutions and services.
The integrated SSNAPP and Agilysys solution is available for immediate installation. Visit SSNAPP.info/pos or contact your Agilysys account representative for more information.