Flyers

Summary

Philadelphia Flyers. The Philadelphia Flyers are a professional ice hockey team based in Philadelphia, Pennsylvania. They are members of the Metropolitan Division of the Eastern Conference of the National Hockey League (NHL).

Challenge

Flyers had a problem engaging their customers on social media beyond likes and shares

Could not identify fans from different social mediums

Solution

SSNAPP provided the brand with a social media engagement platform that increased engagement through social contests campaigns

Results

Guest referral

95% of participants were new fans to the Flyers social database

Audience reached on social

SSNAPP campaigns actively reached nearly 250,000 users through organic sharing.

Average conversion rate

SSNAPP campaigns had a 31.25% conversion rate of repeat fans getting their network of friends to participate

32.80% of fans joined because of a friend

Testimonial

 

“SSNAPP provided our organization with the technological advantage to monetize our fan base through all social network
connections. We have had tremendous success in using the gathered data to expand our fan base, establish new partnering brands and grow our community business connections.”
Shawn Tilger, SVP Operations