Philadelphia Flyers. The Philadelphia Flyers are a professional ice hockey team based in Philadelphia, Pennsylvania. They are members of the Metropolitan Division of the Eastern Conference of the National Hockey League (NHL).
Flyers had a problem engaging their customers on social media beyond likes and shares
Could not identify fans from different social mediums
SSNAPP provided the brand with a social media engagement platform that increased engagement through social contests campaigns
95% of participants were new fans to the Flyers social database
SSNAPP campaigns actively reached nearly 250,000 users through organic sharing.
SSNAPP campaigns had a 31.25% conversion rate of repeat fans getting their network of friends to participate
32.80% of fans joined because of a friend
“SSNAPP provided our organization with the technological advantage to monetize our fan base through all social network
connections. We have had tremendous success in using the gathered data to expand our fan base, establish new partnering brands and grow our community business connections.”
Shawn Tilger, SVP Operations