OfficeMax

Summary

OfficeMax is an American office supplies retailer founded in 1988. It is now a subsidiary of Office Depot, Inc. OfficeMax produced Elf Yourself which was the number one downloaded entertainment app and the number two overall downloaded app on iTunes,

Challenge

OfficeMax had less than 2% video conversion rate on social media

Could not identify business customers from social media engagement

Solution

SSNAPP built a custom social media video contest and referral program that engaged customers that downloaded the elf yourself app with the audience on social media

Results

Acquired Customers

New customers acquired from social media in a couple of weeks

7,741

Audience reached on social

Total audience reach and impressions accumulated from the acquired customers:

Over 1.5 Million

Average conversion rate

SSNAPP video campaign had an 8% conversion rate which is 4x the industry standard of less than 2%

Testimonial

“We partnered with SSNAPP because their solution represents the best complete engagement solution and is the future of social marketing.”
Rock Fraire Producer OfficeMax Elf Yourself